Year 1 - Product Names Project

The first year students have been exploring the power and use of language as a central element of effective visual communication. One project asked them to come up with brand names and visual identities for a range of products new to the market. The list included:

• new antique furniture
• wooden mattresses
• thermal Y-fronts
• wool burning stoves
• mirrors that make you look thin
• fizzy yoghurt

Working in teams of two, the students bounced ideas off one another and helped each other refine, edit and focus their visual solutions. The difficulty wasn't coming up with a clever name, but lay in designing a believable 'look' for their logo/mark. Target markets/audiences had to be clearly identified before the design process took place. Here's a selection of them:

Louise Mothersdale & Lauren Griffin - Cuboid Eggs


Fionn Jordan & Matthew Swales - Breakfast Cereal made from Coal

Yvette Earl & Ben Walton - Breakfast Cereal made from Coal



Ieva Bureikaite & Kerry Heaney - Sarcastic Sat-navs



Ben Jackson & John Rutland - Cuboid Eggs



Louise Mothersdale & Lauren Griffin - Portable Anvils




Ben Jackson & John Rutland - Mirrors that Make You Look Thin

Ieva Bureikaite & Kerry Heaney - Self-cleaning Dustbins



Jade Wall & Stephanie Stilwell - Bras for Men




Fionn Jordan & Matthew Swales - Radioactive Hair Dye

Fionn Jordan & Matthew Swales - Radioactive Hair Dye