Buy It!

You didn't know that there was a gap on your bookshelf did you? Well there is and it sits exactly between Alan Fletcher's seminal The Art of Looking Sideways and the evergreen A Smile in the Mind...



To fill the gap on your shelf (and also in your life) you need to swiftly purchase John Ingledew's recently published The A-Z of Visual Ideas. Contained with in its 211 pages and arranged alphabetically, is just about every approach to concept lead communication that a designer or illustrator could wish for.

The illustrations/examples are well chosen and avoid the 'usual suspects' and the text is engagingly witty. We were so impressed we'll be making it a key text 'must have' for all new students.

At an Amazon price of only £12.96 it's a no-brainer - you really should treat yourself to a copy.





If you'd like to 'try before you buy' there is a copy in Dwayne and Tony's office.