"It was a sunny summer afternoon in 2004. I was waiting impatiently in a neat conference room to meet a client and present him with my concept for his product catalogue website. After starting my presentation, I noticed he didn't seem impressed as much as I expected. I tried not to fixate on his stone face, but rather focus his attention on the main challenges like understanding the audience, using typography and color to enhance user experience, and adding accent to the essential elements of the page, like primary CTAs. When I mentioned the accent color I'd used to draw the user's attention, he interrupted me and said, “What accent color? Sorry, it looks pretty pale to me.” Then he mentioned he’s color-blind. I felt so embarrassed. Did I mention “understanding your audience” a minute ago"
