Regular readers of the Blog will know that it's rapidly approaching that time of year when we head to London (a large city somewhere to the south of Penrith) to exhibit our graduating student's work to industry professionals. Have a look here to see last year's foray to 'the smoke'.
We will be exhibiting our highly talented Graphic Design and Illustration graduates at at New Designers Part 2, held at the rather swanky Business Design Centre in central London (above). The show opens on Wednesday 4 July and it runs through to Saturday 7 July. Opening times as follows: Wed 3.00 – 9.00 (VIP & Press Preview) Thursday 10.00 – 9.00 Friday 10.00 – 5.00 Saturday 10.00 – 5.00 Venue: Business Design Centre 52 Upper Street London N1 0QH You can find more details here. We're on stand VC37 and look forward to meeting friends old and new. Here's an extra special, behind-the-scenes preview of what we will be showing...
Regular readers will know that our illustration and graphic design students have been working with the Eden River Brew Co. brewery, and one of the county’s most successful family
businesses, to create the artwork for a new range of beers.
Eden River Brew Co., in Penrith, is running its Eden Student Design Project
for a second time, in partnership with the Westmorland Family, which
owns Tebay Services, on the M6, Gloucester Services on the M5 and the
Rheged Centre. The new range of beers were launched on Friday 4th
May at the Rheged Centre.
In January, the brewery’s managing director Jason Hill briefed design
students at the University’s Brampton Road campus on the project - packaging for a limited edition range of fruit beers. Buyers and
designers from Westmorland helped to shape the brief and give
insight into how to make products stand out in a crowded market.
Students worked on a design brief for 440ml cans, with
designs from second year graphic design student Sam Mallard, 26, from
Carlisle, chosen for use with the final products. The range will be on
sale at Tebay Services, The Rheged Centre near Penrith and Gloucester
Services on the M5.
Eden were so taken with another design concept by Jemma
Ainsworth (19) that they’re using her designs for another range of
beers.
Brewery managing director Jason Hill said: “The brewery has been
doing extremely well and growing nicely over the last few years. This is
obviously great news for us, but it’s also really important that as we
grow we work with people in the area to make sure they feel some of the
benefit as well.
“This could be all our great local suppliers or, as in this case,
youngsters looking to get some really valuable experience before
starting their careers.
“It was really tough deciding which of the students’ designs to go
with, because there were so many imaginative and striking designs on
offer. But in the end we felt that Sam and Jemma had the right
combination of flair and fun to do justice to the beers we’ve created.”
Grillust™Group Captain, Jim Millington, said: “The Eden Brewery project is fantastic for our students
because it puts them in front of a live client, responding to a brief
and delivering a finished design concept. The students were given free
rein to be as creative as they liked but they also had commercial
requirements to satisfy.”
Commenting on his designs being used for the limited edition fruit
beers, student Sam Mallard said: “I’m excited and thrilled to have my
designs out there on the shelf for people to buy. To be given the chance
to work for a client has been fantastic and I am humbled that
my designs were selected when standards were so high.”
Designers Lucien Xavier and Helena Davies, from Westmorland, briefed students and helped to choose the final designs.
“We wanted the design to be creative and unique
in a market that is known for its individuality and flair. The students
did a great job with the brief, working hard to produce fantastic and
professional designs that stand out on the shelves.”
Hello and welcome. This blog comes to you from the GRaphic Design and ILLUSTration (GRILLUST) courses at The University of Cumbria here in beautiful Carlisle.
From time to time we'll be posting student work and other things that catch our eye, both inside and outside the studio.
We hope you like what you see and please feel free to get in touch. We would also like to point out that the views expressed here aren't necessarily the views of The University of Cumbria, although they could be...