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Wednesday, 21 February 2018

The World Famous Wayne Hemingway MBE Visits to Give a Guest Lecture


Staff and students recently had the pleasure of attending a lecture 
given by Wayne Hemingway MBE, organised by The University of Cumbria Institute of The Arts and held at The Old Fire Station, Carlisle's leading Arts and Entertainment venue.
Wayne is co-founder along with his wife Geraldine of Hemingway Design specialising in place-making and regeneration, graphics and identity, exhibition design and event curation.  

He built ‘Red or Dead’ into a globally-celebrated label which he sold in 1999. A philosophy of improving the things that matter in life runs through everything Hemingway Design does.  

Wayne provided a valuable insight into how 'Red or Dead' started and how to breathe new life into old concepts and how to cut through the ordinary and expected with powerful and visionary design.  



He offered lots of practical advice to our students and went on to discuss plans for 
a major development that Hemingway Design is leading right here in Carlisle. He also explained how our students can get involved with the project!



The project is St. Cuthbert's Garden Village which will be built on land to the South of the city (see above).
Carlisle City Council and their partners have aspirations to deliver a new 10,000 home ‘garden village’ as part of their ambitious housing and development growth plan. 
It is an ambitious proposal that will also include new employment opportunities, community facilities and a new southern link road.
The Cumbrian district council has commissioned a multi-disciplinary team led by masterplanners Gillespies, working closely with Hemingway Design, to develop an ambitious vision and concept for the St Cuthbert’s area. 
Innovation, quality and local distinctiveness are at the heart of the design process, supported by creative engagement with the local community and potential new residents, as well as a comprehensive online social media campaign to generate a buzz around the area’s future.

The beautiful River Caldew flows through the area.
Wayne Hemingway has said:  “This is a once in a lifetime opportunity for Carlisle to make its mark when it comes to creating much needed new homes and infrastructure. Recent history has shown that it will take real vision and an intelligent Herculean effort from a team of brilliant, diligent designers, place-makers, local and regional stakeholders who involve and represent the best interests of the community.”
It is also one of only two Garden Villages north of Manchester and easily amongst the most ambitious development projects being actively progressed within the north of England.  St. Cuthbert’s is a long term project, the planning of which will take several years and the subsequent delivery of which will span several decades.
As with most Carlisle residents, we here at Grillust towers are very excited by the prospects and eagerly look forward to future developments.


The Staiths development, Gateshead - an earlier Hemingway Design success story.

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