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Friday, 9 June 2017

27th Letter Winner!

Our heartiest Grillust™ congratulations go out to 3rd year Graphic Design student David Guthrie (21) who was announced as the winner of the 27th Letter international design competition 

The competition was judged by Phil Cleaver, designer of The Book Collector and Professor in the Creative Industries at Middlesex University, James Fergusson, Editor of The Book Collector, Fergus Fleming, writer and co-publisher at Queen Anne Press, and Lilian Lindblom-Smith, Head of Graphic Design at Middlesex University.
In the end, David captured the judges imagination, winning £250 and a beautiful trophy book designed by Phil Cleaver. The winning entry?That’s right, the winning entry is lol. Injecting a little more humour into the alphabet as we know it!

David Guthrie, competition winner (lol)


A surprised Roddy Hunter, Director of the Institute of the Arts with 3rd year Graphic Designer David Guthrie.


In 1947, while helping out at the typographical magazine Alphabet & Image, James Bond creator, Ian Fleming conceived the idea of a competition for the best interpretation of a twenty-seventh letter of the alphabet. Entries had to have a distinct purpose and would be judged by him alone. This year's competition followed Fleming’s rules: the letter must conform to the alphabet as known in English-writing countries and must represent a particular sound or combination of sounds. All that is necessary is that the entrant must be over sixteen years of age and have an idea as to how written English could be improved.

Tapping into the current zeitgeist of text lingo infiltrating mainstream written language,  David decided to create a character representing the acronym LOL...

...and he won! lol. 

David is now setting about designing, amongst others ROFL, WEG, SMH, WTH, WTF & TTFN characters all to be sold as limited edition posters! 

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