We also like a healthy dose of obsession, so we like this - and yes, we know it's basically an advert for a Sony gizmo so here's what we suggest. Watch the film then don't buy the gizmo so you get the double hit of enjoying the ad and then get to stick it to the man and show Sony who's the boss. Or do buy the camera and make a film about obsession. It's your call.
and just because why not?